Marms Hope is the founder of Marmalade, a Dubai-based execution agency that gives founders a full team without the full-time hires. Noona Nafousi has worked with her for nearly a year and calls her the queen of execution. In this episode, Marms steps in front of the camera for the first time.She shares how Marmalade went from a personal brand to a 16-person agency in under 18 months, why founders become their own bottleneck, and the most expensive word in any business. Then the conversation goes somewhere she has never gone publicly: a traumatic childhood, a narcissistic marriage where she was not allowed to work for four years, the day she came home to find her belongings hidden, the forged divorce certificate, and the one-word answer that started her new life.Marms and Noona also talk about why healing your wounds directly affects how much money you make, the challenge of finding inner authority, and why women who give everything struggle to receive anything at all.Chapters:00:00 Introduction and what Marmalade does02:51 You bring the dream, we bring the team04:46 Taking a moment to look back05:44 The 10-year vision06:35 Founders as their own bottleneck08:46 Inner demons and the healing journey10:00 The trauma she buried12:38 Narcissism and the silence that was still her fault15:20 The breaking point17:48 “I want a divorce.” “Okay.”18:31 Thailand, Singapore and the forged divorce certificate22:15 Love bombing, adult tantrums and gaslighting25:39 Meeting Mark and lockdown in Singapore28:16 Why healed wounds change your revenue31:07 Inner authority and knowing what you want36:51 Learning to receive40:43 Nosy Noona questions42:24 The most expensive word in business44:39 What it means to be limitlessConnect with Marms HopeInstagram: https://www.instagram.com/marmshopeofficial/ | https://www.instagram.com/marmaladedubai/Website: https://marmaladedubai.com/ | https://marmshope.comLinkedIn: https://www.linkedin.com/in/marmshope/Youtube: https://www.youtube.com/@UCc_gXUm-ysbqOnq0iL461aQ Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.Subscribe so the next Limitless Podcast conversation lands in your feed automatically.Subscribe to the Limitless Podcast for new episodes with Noona Nafousi every week.

Noona Nafousi coaches CEOs through the conversations they keep postponing, and she starts by looking at the leader instead of the team. In this solo episode she explains why we avoid hard conversations, why everyone around us can feel it, and what it costs at work and at home.You'll understand why other people's emotions feel unmanageable when you struggle with your own, how your brain builds worst-case pictures to keep you quiet, why an unsaid conversation keeps looping until you have it, and how changing the way you speak to yourself makes any conversation possible.Chapters:00:00 Introduction02:17 Why unsaid words fester03:24 Your team can feel it05:00 Whose emotions are you avoiding?12:20 Why your brain needs closure15:09 Talk to yourself firstWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.com#leadership #limitless #communication #emotionalintelligence #selfleadership

Callum and Paul, the stylist and colourist behind By The Boys in Dubai, were weeks from moving to LA and filming a Netflix show when COVID shut everything down in March 2020. They had already handed back their UK salon, given up the house and thrown the leaving party, so they moved to Dubai and built a brand people were chasing before it had a front door.Across 44 minutes with Noona Nafousi, you get the full LA story, how Callum grew his first salon from age 19 to a £2 million turnover with 42 staff, why By The Boys pays uncapped commission instead of salaries, and the emotional weight hairdressers carry for their clients. It ends with the plans for salon number 2 and a round of Noisy Noona questions that nearly broke the host.Chapters:00:00 Introduction02:50 The LA dream and Netflix04:32 COVID and the Dubai pivot06:11 A stylist and colourist double act11:23 A salon with no door18:18 Dyslexic at 19, £2 million later21:00 Hairdressing's hidden millionaires23:05 No salaries, uncapped commission24:46 The trauma bomb behind the chair30:13 Nosy Noona questions40:41 Salon number 2Connect with Callum & PaulInstagram: https://www.instagram.com/bytheboysdubai/ https://www.instagram.com/paulstandenmay.colour/ https://www.instagram.com/callumstandenmay/Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.Subscribe so the next Limitless Podcast conversation lands in your feed automatically.Subscribe to the Limitless Podcast for new episodes with Noona Nafousi every week.

Noona Nafousi has been married to someone she describes as toxic and has worked for a boss who was rude to her in meetings and apologised in private. In this solo episode she shares the tools that finally broke the pattern for her, including a metaphor from her therapist about a snake that changes how you see every toxic person in your life.You will learn the difference between a difficult person and a toxic one, why a boundary that feels mean is usually the right one, how to use the grey rock method with the exact replies Noona uses, and why you can't change anyone who isn't willing to change. You will also hear the one boundary a client set with themselves that made every workplace boundary easier two weeks later.Chapters:00:00 Introduction01:13 Difficult versus toxic03:13 Projection, blame and gaslighting06:27 Boundaries that feel mean10:11 Start with yourself first13:03 Going grey rock15:00 You cannot bite the snake18:11 You cannot change anyone21:52 When to walk awayWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.com#toxicrelationships #greyrockmethod #lettinggo #emotionalhealing #peoplepleaserrecovery #limitless

Nassima went from corporate oil and gas to becoming one of fewer than 200 certified Dr. Joe Dispenza trainers in the UAE, and later a Modern Mystery School guide tracing a lineage to King Solomon. In this conversation with host Noona Nafousi, she traces the exact wound, a father who never once praised her, that shaped everything she built after.You'll hear how losing both parents by 35 became the turning point that let Nassima build her own life, why she calls heartbreak an ego injury rather than a heart injury, and what an unbroken 3,000 year teaching lineage actually asks of the people who study it. Along the way, host Noona Nafousi shares her own blood work, a result that reframes what aging under stress actually looks like.Chapters00:00 Introduction00:36 From corporate to Dr. Joe Dispenza02:18 Becoming one of 200 trainers19:22 Zero hormones at 4733:24 A father who only criticized37:12 The King Solomon lineage43:00 Your heart was never brokenConnect with NassimaInstagram: @nassima.aboufaridWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.Subscribe so the next Limitless Podcast conversation lands in your feed automatically.Subscribe to the Limitless Podcast for new episodes with Noona Nafousi every week.This episode explores #hormones #health #griefrecovery #spiritualmentorship #breathwork #personaldevelopment

Noona Nafousi is 48, spent 22 years as a corporate headhunter, and this week spoke to three high powered women who were broken. This is the episode she recorded after: 45 minutes of everything she is sick of watching women do to themselves, and the case for a revolution of self love that has nothing to do with baths.You get the post that was forwarded back to her by accident with 'look at her' on it, the difference she saw at offer stage between men who said 'I want more' and women who added a caveat, the people closest to you who will never tell you to slow down, three questions about men and guilt, and the question most women cannot answer: What do you need? You leave with permission to be angry on your own behalf, and a clear instruction on what to do with it.Chapters:00:00 Introduction01:34 Shrinking in rooms too small02:56 Self deprecation and compliments05:32 Women putting each other down14:41 Managing everyone's emotions but yours17:15 Nobody will tell you to slow down21:44 Sick of guilt24:50 Yes when you mean no26:33 Why men get paid more30:18 The promise I made at 4032:05 Loving potential34:20 The rage you should feel42:13 Why this episode, and the revolutionWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.com#womensupportingwomen #takeupspace #salarynegotiation #exhaustedwomen #selflove

Kat Obst was a stay at home mother in Dubai with no job, no income and no savings when her husband of 10 years left for another woman. On her first ever podcast she tells Noona Nafousi the thing she has never said out loud: at the start of that marriage, she was the other woman.You get the full story of the double life, the therapist's ultimatum that brought him home for exactly 3 weeks, and the day he walked out for good. Then the work: why betrayal is trauma and not heartbreak,where betrayal actually starts, why people leave for someone easier and never expect you to move on, the telltale signs before you find out, and the one question that tells you whether to stay. You leave with the betrayal reframed as a pattern, not a verdict on you.Chapters:00:00 Introduction03:31 Ten years, two boys, rock bottom07:49 The confession: I was the other woman10:48 The Instagram photo and the ultimatum15:31 Happening to me, happening for me37:37 Where betrayal actually starts44:31 Someone easier, not someone better59:48 Telltale signs and the one question01:11:35 What limitless means to KatConnect with Kat Instagram : www.instagram.com/kat.obst/Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.Subscribe so the next Limitless Podcast conversation lands in your feed automatically.#betrayal #trauma #divorce #infidelity #narcissist #limitless

Noona Nafousi spent her first summer as a single mother taking two children on 4 holidays across 3 weeks, and came home with one conclusion: parenting is not meant to be fun. In this solo episode she says it out loud, backs it with the numbers on mum guilt, and hands every parent a permission slip to stop.You get the story of a cold house in Hamburg with no TV that beat an all inclusive resort, the beat by beat takedown of the staged 'day in the life' Reel, the 'Mummy' loop that fries a nervous system, and the 39.3 fever that taught her the world does not stop when a mother rests. You leave with the guilt turned down and the bar set somewhere human.Chapters:00:00 Introduction00:38 First summer as a single mother02:39 We lost the village05:21 The Hamburg commune holiday10:52 The over scheduling trap13:54 Social media and mum guilt17:36 Motherhood is not fun20:50 Your permission slip23:27 The fever that stopped everythingWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.Subscribe so the next Limitless Podcast conversation lands in your feed automatically.

Sarah Silsbury is the Secret Shopper of Dubai, the stylist women call after divorce, menopause or a life that stopped fitting. In this conversation she reveals why she congratulates divorced women, why nobody looks good in skinny jeans, and why brands ignore the customers holding the most money.You get her honest scorecard on facelifts, Botox, lasers and threads, the mirror rule that pulls you out of a slump, the peach line that ends people pleasing, and the persona trick that makes getting dressed feel like play again.Chapters:00:00 Introduction03:41 The skinny jeans verdict11:11 What the mirror really shows21:33 The facelift decision at 5533:16 Brands ignoring midlife money40:02 Why divorce means congratulationsConnect with SarahInstagram: @dubai.secretshopperWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.Subscribe so the next Limitless Podcast conversation lands in your feed automatically.

Benjamin Owen has spent 15 years inside men’s groups, led his own, and watched hundreds of men do the work most never start. In this episode he tells Noona Nafousi what men actually say when women are not in the room, including the retreat exercise that leaves grown men sobbing on the floor.You leave understanding the disconnection loop most men are running, the difference between a nice guy and a good man, why the wife as mother dynamic kills attraction, the hormone mechanics behind lost chemistry, and the five words a partner can say that land harder than any advice.Chapters:00:00 Introduction02:00 The crisis of masculinity07:38 Inside men’s groups10:51 Disconnection treated with more disconnection16:33 A boy in a man’s body24:58 Nice guys versus good men26:10 The day the nice guy snapped35:50 The anger epidemic37:35 Grown men sobbing on retreat floors41:07 Polarity, presence, and desire01:02:18 Hard front, soft spine explainedWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.Subscribe so the next Limitless Podcast conversation lands in your feed automatically.Men’s mental health, masculinity in the modern era, men’s groups explained, relationship polarity, understanding men.

Noona Nafousi spent 10,000 hours as a corporate headhunter reading exactly how people hold themselves before she ever coached anyone herself. In this solo episode she admits the moment she told a disrespectful boss it's okay, and was fired with money stolen from her a month later, to prove why every relationship where you feel mistreated is really about the standard you agreed to first.You'll walk away knowing the five specific signs your standards have quietly dropped, where those standards actually came from before you were even 10 years old, and the exact daily practice that raises them without turning you into someone difficult to love.Chapters:00:00 Intro and opening question about tolerating mistreatment.01:10 Recognizing patterns of low standards in relationships, friendships, and work.02:08 Defining low standards as repeatedly accepting broken boundaries.03:26 Overview of the episode: signs your standards have slipped and how to raise them.04:20 Why standards matter and how saying nothing lowers the bar.05:16 A personal story about accepting mistreatment from a toxic boss.06:15 The importance of keeping high standards across all areas of life.07:35 Misconceptions about high standards and balancing them with kindness.09:03 Facing short-term discomfort to avoid the destructiveness of low standards.11:03 Sign 1: Overexplaining and overjustifying your basic needs.12:13 Sign 2: Feeling consistently drained around certain people.13:02 Sign 3: Failing to trust your gut and allowing gaslighting.15:20 Sign 4: Settling for and being grateful for the bare minimum.16:43 Sign 5: Tolerating poor treatment that you would never inflict on others.18:12 The origins of low standards: childhood programming and parental dynamics.20:01 Taking personal responsibility as an adult to shift your emotional tolerance.22:02 Raising standards internally by shifting how you treat yourself.22:51 Strategy 1: Auditing your self-treatment and keeping promises to yourself.24:12 Strategy 1 continued: Improving internal dialogue and self-talk.25:32 How self-talk projects through energy and programs the subconscious mind.26:58 Strategy 1 concluded: Allowing yourself to rest and receive care.28:12 Strategy 2: Getting clear on your core values and non-negotiables.29:41 Strategy 3: Committing to your needs without unnecessary apologies.31:40 Strategy 4: Allowing the gap to exist when people push back.33:05 Navigating the cost of upgrading yourself and outgrowing relationships.34:49 Strategy 5: Practicing emotional consistency and self-leadership on difficult days.36:50 Recognizing that the outer world reflects how you value yourself.38:40 Shifting your inner world to improve the overall quality of your life.39:43 Call to action: Choosing one relationship to raise your standards in.40:43 Closing remarks, feedback request, and podcast wrap-up.Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.

At 21, Ramzi was running a successful insurance agency and making a lot of money and quietly falling apart on the inside. A diagnosis of severe anxiety and ADHD sent him down a 20-year path into neuroscience, and eventually to founding Mindtune: a brain-performance company using neurofeedback to help people retrain a hijacked nervous system.In this fascinating episode, Ramzi explains to Noona how the brain actually works, why you can't just “mindset” your way out of burnout (the brain is the hardware, mindset is the software), and how neurofeedback works like a mirror for your brain - rewarding it back into its natural rhythm. They talk sleep, focus, screens and children, why the region's nervous systems are battered, and the reassuring truth at the centre of it all: you're not broken, you're just out of tune.A must-watch for anyone dealing with stress, poor sleep, overthinking, or a brain that won't switch off.🎙️ Limitless is hosted by Noona Nafousi. New episodes every Thursday.▶️ Subscribe for new episodes.Chapters00:00  Intro - meet Ramzi, CEO of Mindtune02:49  What Mindtune does: brain performance & mental fitness03:41  The personal struggle that started it all04:07  Diagnosis: severe anxiety and ADHD05:12  Why awareness is 80% of the shift05:51  Discovering neurofeedback06:17  The huge shift: sleep, energy, focus06:43  How Mindtune reads your brain waves10:37  The screen that gives your brain real-time feedback11:16  Inside vs outside: neurofeedback vs talk therapy12:21  25 sessions and everything changed13:26  Calming a hijacked nervous system14:44  Screens, children and the dopamine problem15:36  Hardware vs software: mindset has limits17:59  Why neurofeedback stayed a “best-kept secret”19:30  The truth about ADHD medication21:14  A gym for the brain how it works23:11  Signs it might be right for you25:47  Corporate wellness and the C-suite27:18  Nosy Noona quick-fire questions37:29  What limitless means to RamziWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.

We have an entire industry built around romantic heartbreak - but almost nothing for the grief of losing a friend. In this deeply personal solo episode, Noona shares the story of a 33-year friendship that ended after she and her closest friend found themselves on opposing sides of a political divide, and the compounding pain of losing her father in the same period without a word from the person she once considered family. Out of that gap, Noona coined the term "friend dating" and shares the exact, practical framework she used to rebuild an entirely new circle of friendships in her 40s, one intentional connection at a time. Chapters0:30  The adult friendship crisis no one talks about2:13  What happens when a forever friend disappears2:41  Her story: meeting her best friend at 134:13  33 years of friendship - closer than sisters5:20  Opposing views of the war - the friendship fractures6:11  "If you can't support me, that's it"7:00  Her dad's chemo and the silence that followed7:33  Losing her dad without a word from her closest friend8:08  The grief no one has language for9:26  Two choices: crumble, or build something new10:13  Coining the term "friend dating"13:35  Step 1: Stop waiting until you're ready14:45  Step 2: Notice who lights you up16:00  Step 3: Ask and don't take no personally17:49  Step 4: Invest and follow up without expectation20:22  The women who showed up during her hardest five months20:50  Why the best friendships are built in your 40s22:52  The gap became a garden23:52  Closing - go friend dating Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-application Connect with Noona:📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.com Noona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.

She's been called the Fiona Shackleton of Dubai - the “doyen of divorce” and one of the first women ever to run her own law firm and appear before the Sharia family courts in the UAE.In this unforgettable episode, Diana sits down with Noona to pull back the curtain on high-net-worth divorce, family law, and what she's learned from a lifetime inside the room where marriages end. She shares the two cases that pulled her into family law, why divorce is a grief people will do anything to escape, and the single piece of advice she gives every woman who walks into her office: have your own money.This is a raw, funny, deeply wise conversation about power, independence, reading the signs early, and picking your battles - from a woman who has fought her wars and won.🎙️ Limitless is hosted by Noona Nafousi. New episodes every Thursday.▶️ Subscribe for new episodes.Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.

Noona's word for 2026 is DISCIPLINE - but not the version most of us grew up fearing. In this solo episode she offers a complete reframe: discipline isn't punishment, it's the purest form of self-love, and every promise you keep (or break) to yourself is a deposit into or a withdrawal from your own trust account. From the $10,000 lending analogy that reframes how you see broken promises, to why motivation will always fail you where discipline won't, to the moment she stopped speaking to herself as "the fat older sister" - this episode is a practical, no-fluff look at how to start trusting yourself again, one tiny promise at a time. Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-application Connect with Noona:📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.com Noona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from

Elly was burnt out in the corporate world - successful, but trapped. “A caged bird that needs to be set free,” as she put it to her old boss.So she took the leap: quit her job, gave up her salary, and went all in on Shroums - a functional mushroom wellness brand alongside co-founder Richie. In this episode she tells Noona the real story behind it: years of failed side projects, the phone call that changed everything, the supplier crisis that nearly ended the business a week before Christmas, and the award and investment round that followed.But the heart of this conversation is what it really costs to build something and why Elly's biggest breakthrough wasn't the business at all, but learning to stop running herself into the ground and fall in love with herself first.A must-listen for any founder, especially women building something while raising a family.🎙️ Limitless is hosted by Noona Nafousi. New episodes every Thursday.▶️ Subscribe for new episodes.Chapters00:00  Intro — meet Elly, founder of Shroums00:36  The corporate burnout and the entrepreneurial itch01:06  Years of side projects that never stuck03:24  The phone call that changed everything04:03  Quitting with no salary and two kids05:41  What she had to let go of to follow the dream06:40  The “I can do it” energy — and learning to own it09:55  Her parents' split and becoming the mediator12:30  Compassion for everyone but herself17:51  What drew her to Shroums and the wellness industry19:11  What makes Shroums different21:35  Advice for getting into the wellness business26:08  The supplier crisis that nearly ended it28:42  Letting go to lead a global business34:08  “You're all you've got”38:14  Nosy Noona quick-fire questions45:46  What limitless means to Elly47:04  Where to find Elly and ShroumsWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.

Most of what you call a behaviour problem isn't one. It's an identity problem.In this solo episode of Limitless, Noona unpacks where your identity really comes from (mostly before you turned seven), why happy, successful people self-sabotage, and how to finally update the version of yourself you've been running since childhood.She shares the moment at six that left her believing she wasn't lovable, the CEO secretly run by his five-year-old self, and the future-self work that changed everything.For anyone who keeps getting close to what they want — and getting in their own way. 🤍Hosted by Noona Nafousi. New episodes every Thursday.

He went from everything to nothing, betrayed by the people he trusted most.Lee Paul Davies joins Noona for an honest conversation about hitting rock bottom in Dubai, the truth about men's mental health, and how his lowest point became Kaya — the emotional companion app he built from everything he needed and didn't have.They get into the loneliness epidemic inside the world's busiest city, the weight of "just get up and carry on," and the future-self reframe that changed how Lee lives: let your future pull you, instead of letting your past push you.For anyone who's ever typed the message… and deleted it. 🤍Hosted by Noona Nafousi. New episodes every Thursday.

Five words that changed everything.I'm all I've got.In this solo episode, Noona explores what it really means to have your own back and why most of us are still waiting for someone to come and rescue us.This one is personal. Noona speaks openly about betrayal, grief, solitude, and what she has learned about herself in one of the hardest seasons of her life.In this episode:The fantasy we were all sold about being rescuedWhy loneliness is not what we think it isThe difference between loneliness and solitudeWhat happens when you stop outsourcing your needsHow having your own back frees the people around youWhy solitude is a skill worth buildingThe sacred pause that changed everything after lossNoona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond."The only constant from the moment you were born to the day you take your last breath is you."

Tara moved to Dubai 17 years ago thinking self-help books were for people in a cult. Then she opened her second salon, hit a wall, and everything changed.Now running one of Dubai's most iconic salon groups with 100 staff, she sits down with Noona for one of the most honest conversations on the podcast yet. About scaling too fast, burning out, nearly losing everything, and what it actually means to build a business with purpose.In this episode:Why she once thought self-help was a cultThe moment she realised she was the problemHow scaling quickly made her lose sight of herselfBuilding AI dashboards with no tech backgroundWhy she nearly sold everything to do what she actually lovesWhat the eight pillars of wellness taught her about burnoutThe identity shift that changed how she leadsWatch on YouTube: https://www.youtube.com/@limitlessbynoona Noona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond."The only person you can rely on is yourself. Either excuses or action."

Ben Owen built the business, got the results, and ended up with a three-week headache and a wife who told him she hated him.That was the moment he finally woke up.The Scaling Coach joins Noona for an honest, wide-ranging conversation about the patterns that keep high achievers stuck, why slowing down is the most productive thing you can do, and what it actually means to scale - your business, your leadership, and yourself.Noona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond."Limitless is not being bound by your past. It's living into a future version of yourself."

She was told she had to be 21. She was 18. So Kelly Lundberg walked straight up to the woman running the room, told the truth about her age and asked for the first interview slot anyway.That's the whole thing, really. Honesty, then speed. It's how she built a styling agency from a faxed press release, sold it 15 years later, and stood on a TEDx stage not once but twice.This week on Limitless, I finally got my own brand mentor of five years into the studio. We got into the stuff that actually runs underneath a "successful" life:→ Why your personal brand is a vehicle, not a feed → The reframe that changes everything: it's not "what's the worst that can happen" it's knowing you can handle it → Leaving a marriage that looked perfect on paper → How she reverse-engineered a second TEDx talk from one intentional goalKelly is one of the best action-takers I know. This one will make you want to move.Connect with Kelly Lundberg: Instagram: https://www.instagram.com/kellylundberg.official/LinkedIn: linkedin.com/in/kellylundbergofficialWork with Noona:🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442feConnect with Noona:📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.

You were so close. And then you blew it. Sound familiar?In this solo episode, Noona breaks down the five real reasons we self-sabotage just before a breakthrough — and none of them are about bad luck or lack of willpower.Whether it's a promotion, a relationship, a health goal, or a business milestone, the pattern is always the same. And once you understand why it's happening, you can stop it.In this episode:Why your identity hasn't caught up with your ambition yetWhy most of us are more scared of success than failureHow beliefs from childhood are still running your adult decisionsWhy excitement and fear feel identical in your bodyThe role self-worth plays in how much success you can actually holdWatch on YouTube: https://www.youtube.com/@limitlessbynoona Noona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond."Don't lose yourself. And if you have, call all parts of yourself back — because you are the best gift."

What if everything holding you back isn't in your mind, it's beneath it?Noona sits down with Ebrahim Turner, hypnotherapist to some of the world's most successful people, to explore the real reason high achievers stay stuck, why success can feel like the emptiest moment of your life, and how the subconscious mind is quietly running everything.This conversation goes deep, fast.In this episode:Why achieving everything left Ebrahim more depressed than everHow hypnosis actually works and what it does to the subconsciousWhy limiting beliefs get louder the more successful you becomeThe identity audit that changes everythingAnxious attachment to your work and what it costs youHow to start self-hypnotising todayWhat true wealth actually meansWatch on YouTube: https://www.youtube.com/@limitlessbynoona Listen on Spotify: link in bioNoona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes, a framework for identity-level transformation used by executives across the GCC and beyond."The only limits you have are self-imposed."

Loss comes for all of us. But there is a kind of loss most people never name.In this solo episode, Noona opens up about the losses that shaped her, a marriage that ended without warning, a job that slowly took her voice, and the moment she realised the biggest thing she had ever lost was herself.This one is deeply personal. And it might be the most important episode yet.In this episode:The marriage that silenced her laughWhat emotional silence does to your sense of selfThe job that cost her self-respectHow to recognise when you are shrinkingWhy loss does not have to mean losing yourselfHow to call the parts of you backIf you have ever looked up in your own life and wondered where you went, this is for you.Watch on YouTube: https://www.youtube.com/@limitlessbynoona Noona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond."Don't lose yourself. And if you have, call all parts of yourself bac, because you are the best gift."

What does it really take for a woman to know her worth, build a successful business, and finally feel at peace in her own life?In this episode, Noona sits down with Deborah Henning, a business coach, former fashion designer, and founder of Journey to Self-Made. Deborah's label was stocked in Harvey Nichols, she appeared on Shark Tank, and on paper, she had everything. But it was a moment of complete emptiness, standing in Harvey Nichols at 7am surrounded by her own designs, that changed the course of her life entirely.Together, Noona and Deborah go deep on the hidden drivers behind female ambition, what self-sabotage really looks like when you're already successful, why so many high-achieving women stay in relationships that slowly erode their sense of self, and what it actually feels like when you finally do the work.This one is honest, raw, and genuinely powerful.In this episode:Why achievement without self-worth leaves you feeling nothingThe invisible red flags in relationships that chip away at your confidence dailyHow financial independence changes everything for womenWhat happened when Deborah walked away from a quarter-million-pound Shark Tank dealWhy becoming magnetic has nothing to do with trying harderConnect with Deborah Henning: Instagram: @DebraOfficial Website: journeytoselfmade.comConnect with Noona: Instagram: instagram.com/limitlessbynoona Website: neonoor.comEmail: noona@neonoor.com YouTube: https://www.youtube.com/@limitlessbynoonaNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out."You don't have to perform to be loved." — Deborah Henning

What if the pain you have been running from is the very thing that will make you unstoppable?In this solo episode, Noona shares one of the most personal and powerful conversations she has had on the podcast. Drawing from her own experience of losing her father and the grief she had to face head on, she explores why pain is never wasted and what happens when you finally stop running from it.She covers five things pain teaches us when we let ourselves feel it: why avoiding pain does not delete it, it just sends it underground; why the version of you on the other side of pain is the most powerful version of you; why high achievers are often the worst at this; how your nervous system will keep recreating your pain until you meet it; and why sitting with pain is not a weakness but the most advanced leadership skill you can develop.This one is raw, real, and necessary.Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442feFind Noona📲 Instagram → instagram.com/limitlessbynoona🎥 YouTube → youtube.com/@limitlessbynoona🌐 Website → neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is the Founder and CEO of Neo Noor, a leadership development company working with C-suite executives, founders, and leadership teams worldwide. A Master NLP Trainer with two decades in executive search, Noona created The Limitless Leader Codes to help high achievers shed the conditioning, patterns, and limits keeping them from leading with presence, purpose, and emotional intelligence.

What if the kindness you're so proud of is actually costing you your self-respect?In this episode, Noona sits down with Dr. Katherine Iscoe, PhD graduate and author of a new book on self-respect, for one of the most honest conversations about people pleasing, perfectionism, and the quiet war we wage against ourselves.They cover why high achievers are often the most emotionally depleted people in the room, how outsourcing your self-worth to others keeps you trapped, the difference between striving for excellence and destroying yourself chasing perfection, and why being a little selfish might be the healthiest thing you ever do.If you've ever felt exhausted by your own kindness, this one is for you.Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442feFind Noona📲 Instagram → instagram.com/limitlessbynoona🎥 YouTube → youtube.com/@limitlessbynoona🌐 Website → neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is the Founder and CEO of Neo Noor, a leadership development company working with C-suite executives, founders, and leadership teams worldwide. A Master NLP Trainer with two decades in executive search, Noona created The Limitless Leader Codes to help high achievers shed the conditioning, patterns, and limits keeping them from leading with presence, purpose, and emotional intelligence.

We're told to choose happiness. Good vibes only. Gratitude journals. Positive thinking. But what if that obsession with feeling good is actually what's keeping you stuck?In this solo episode, Noona talks about something that comes up with almost every single one of her clients. The inability to hold two emotions at the same time. And it's costing them their happiness, their relationships, and their leadership.You cannot feel real happiness unless you allow yourself to feel real sadness. When you flatline one emotion, you flatline them all.In this episode:Why happiness can't exist without sadnessHow high achievers are often the most emotionally avoidant people in the roomWhat happens when you outsource your emotions to other peopleA simple body scan practice to process emotions you've been suppressingWhy the most magnetic leaders are the ones who can feel the most"The happiness of a human being is defined by how much they can sit with uncomfortable emotions."Noona Nafousi is the Founder and CEO of Neo Noor, a leadership development company working with C-suite executives, founders, and leadership teams around the world. A Master NLP Trainer with two decades in executive search, Noona created The Limitless Leader Codes to help high achievers shed the conditioning, patterns, and limits keeping them from leading with presence, purpose, and emotional intelligence.🎥 Subscribe on YouTube: https://www.youtube.com/@limitlessbynoona📩 Work with Noona: noona@neonoor.com📲 Instagram: https://www.instagram.com/limitlessbynoona🌐 Website: neonoor.com#LimitlessPodcast #EmotionalMastery #PersonalDevelopment #Leadership #HighAchievers #Mindset #SelfAwareness

In this episode of the *Limitless* podcast, host Noona Nafousi welcomes Kirsty Morris, the serial entrepreneur behind the luxury wellness brand, KAILO. Morris shares her journey from growing up in a pioneering McDonald’s franchise family in Australia to building her own international wellness empire. She discusses how witnessing her parents’ sacrifice and teamwork instilled a deep work ethic, leading her to open her first coffee shop at age 24 and later hold a key culture-building role at Virgin Airlines.Morris provides a raw look at the personal and professional hurdles that shaped her, including navigating a complex divorce and the emotional challenge of walking away from her family's McDonald's legacy to pursue her true passion. She recounts how KAILO, which began as a med spa in 2018, was nearly derailed by the global pandemic only 12 months after opening. Through the resilience of her all-female team, the business not only survived but innovated, leading to the birth of KAILO Nutrition.The conversation also delves into Morris’s advocacy for female leadership and her commitment to holistic health. She shares expert advice on the critical role of gut health in longevity, recommending anti-inflammatory protocols and microbiome testing for overall well-being. Looking forward, Morris discusses KAILO's expansion into the UAE and her mission to move beyond just selling products to building a global wellness movement.Follow Kirsty Morris and KAILO:UAE Online:kailo.aeAustralia Online:kailo.com.auSocial Media:@KAILOAUSIn-Store (UAE): Available at GROFollow Noona Nafousi:https://www.instagram.com/noonanafousi/https://www.instagram.com/limitlessbynoona/

In this solo episode of the Limitless podcast, host Noona Nafousi reflects on her career journey from the perspective of her 47-year-old self. She dives into the "gold" found in hindsight, sharing eight specific lessons she wishes she had understood in her 30s that would have radically changed her career trajectory and well-being.Noona explores why high achievers often hit a wall when they rely on external validation, such as job titles and salaries, and explains how shifting toward internal validation is the true key to sustaining success at the top. She also challenges the traditional view of confidence, describing it as a physical capacity held in the nervous system rather than a byproduct of external achievements.Throughout the episode, you'll hear about the reality of professional loneliness, why success can actually make your inner critic louder, and the vital importance of resting before your body is forced to "scream" for a break. Whether you are currently navigating your 30s or are well beyond them, these insights offer a roadmap for leading with more ease and less internal chaos.We’d love to hear which of these eight lessons resonated most with your current journey on the comments.

In this episode, international speaker and best-selling author Simon Alexander Ong joins the podcast to discuss the power of energy, the importance of environment, and how to live a truly limitless life. Drawing from his transition from the corporate world to coaching, Ong shares actionable insights on how to listen to the "whispers" of your future self and move beyond self-imposed boundaries.Key Takeaways:The Power of Environment: Discover why surrounding yourself with an energizing environment, like Dubai, can shift your perspective on what is possible.Listening to Your Future Self: Learn a powerful visualization exercise to connect with the ideal version of yourself and start adopting those characteristics in the present.Transforming Pain into Strength: Ong reflects on personal experiences of loss and how stillness and purposeful reflection can turn difficult periods into sources of wisdom.Conscious Parenting: A deep dive into how coaching principles can enhance parenting, focusing on emotional intelligence, vulnerability, and teaching children the value of their own unique voices.5 Tips for a Productive Year: Practical advice for managing overwhelming schedules, including stripping away non-essential tasks and visualizing goals for a decade-long plan.Entrepreneurial Mindset: Insights on the "bias towards action" and how to stand out in a crowded market by thinking differently and being open to experimentation.

Join Noona Nafousi as she launches her new podcast, Limitless, to help you understand the limits we place on ourselves and how to become limitless. Noona's journey began with a childhood obsession with personal development, and later, as a headhunter and recruiter, she became "really obsessed" with why some candidates with perfect CVs lacked confidence. Using her skills as a master NLP practitioner, she started coaching her candidates, helping them uncover that their limiting factor was normally their beliefs.Noona shared her personal story of transformation, which began when she was made redundant as a headhunter during COVID, a time when she also struggled with low self-confidence and a changed identity as a new mother. She described being "absolutely broken" after losing her job in an "unceremonious way," being told she "couldn't handle the pressure of COVID," and having money owed under UAE law stolen from her. When her daughter walked in on her crying, she realized, "this is not my story" and worked on herself. Through this, she realized she had low self-respect and weak boundaries, meaning she was "training people on how much respect they should have" for her. Noona, who also admitted to playing the "victim card beautifully," now loves herself more than ever at 47 and calls herself "the kindest human being in my life".The podcast Limitless will explore why we place limits on ourselves, what those limits are, and the "little practical steps" to notice and strip them away. Noona emphasizes that only she can make herself happy or sad, stressing the importance of taking "radical responsibility" for one's own thoughts, feelings, and emotions to achieve real power and true happiness. Tune in to Limitless for episodes featuring solo discussions and guest interviews. Remember: "the only limits that are holding us back in our life are the ones that we place on ourselves"